Forever New's pure citric base gently launders fibres without breaking them down and rinses so clean, everything looks newer longer.

Designed for frequent users, Forever New's self-sealing pouch with measuring scoop yields 96 HE loads or 375 hand washes at pennies per wash!

Features & Benefits:

• Preserves the fit and shape of modern fabrics (lingerie & hosiery, silk, wool, cotton, swimwear, and lycra)
• Removes residue from previous washings or dry cleaning
• Designed for HE and standard washing machines, as well as handwashing
• Made with plant-based, biodegradable cleansers

How to Use:

• Hand Wash: Use 1/2-1 tablespoon of powder per load. Soak up to 5 minutes. Rinse well.
• High Efficiency: Use 1/8 cup (1/2 scoop) for regular loads and 1/4 cup (1 scoop) for larger loads.
• Top Loader: Use 1/4 cup (1 scoop) for regular loads and 1/2 cup (2 scoops) for larger loads.

Ingredients: Sodium Citrate (natural water softener), Tetra-sodium iminodisuccinate (water conditioner), Nonionic and Anionic surfactants (plant derived cleansers), Sodium Bicarbonate (baking soda).

Forever New is never formulated with parabens, phthalates & dyes, and is never tested on animals.​